Vanmoof Smartbike

Vanmoof Smartbike™ online preorder

creative e-commerce
A digital cycle brand rocks the online sales world

This is a concept that totally revert the selling market of bicycles! The campaign that we cooperate with Vanmoof had successfully reached to 1 million euros within only one month. Moreover, the huge success of this campaign wins them a title "the Telsa of electric-assist bikes". Tenten has been responsible for the digital branding design strategy for more than three years. With the assistance of Tenten, VanMoof now has entirely become a brand that focuses on e-commerce who sales their products to all over the world.

A digital cycle brand rocks the online sales world
A website create yuppie atmosphere

With the strategy of Vanmoof, Tenten has built two different preorder page for smartbike. We created a "Story-telling" page for these cycles, help users to understand the stories and features of these products. Users can connect themselves throw rolling the mouse and feel the familiarity also the connection spontaneously.

A website create yuppie atmosphere
An easier decision to make

We think that it is important to easy the steps of payment for users. We studied the user experiences to design, made a payment page which user do not need to jump to another page to sign up and check out. By decreasing the complexity of checkout, users can spend less time on this step makes the preorder site more friendly.

An easier decision to make
You can't miss the RWD design nowadays

Yes, we totally catch up the user habits by making a responsive web design. Users can browse these websites with different digital devices, enjoys the same design patterns.

You can't miss the RWD design nowadays

REVOLUTIONARY BIKE

Client
  • Vanmoof
Date
  • May 2016
Industry
  • Bike
Key Services
  • E-Commerce Development
  • Brand Strategy and Identity
  • Web Design
  • User Interface (UI) Design
  • Laravel (PHP web framework)